Looking for a Local Internet Marketing and Mobile Web Design Company?
Well then, you've come to the right place!
Since 2002, we've grown into an INTEGRATED Internet marketing AND web design/development services company. Why? Well just like you wouldn't simply develop a TV commercial without pre-planning "the content", "the best time to air" and "the best channels to air it on", you wouldn't simply design a website and then "launch it"? If you did, then you would never generate any traffic through the major search engines, blogs, forums, and social media networks. Yet, every year millions of people do this very thing - then they wonder why it got them nowhere!
The new reality is that the new "mobile Internet" requires that you INTEGRATE mobile web design / development with the proper balance of content marketing (video, text, and images), search engine optimization (SEO), social media optimization, advertising, e-mail marketing, blog posting, and analytics. Using these channels together helps establish/strengthen your brand, generates traffic, optimizes website user engagement, generates sales and conversions, and optimizes your "return-on-investment" (ROI).
Designing and developing a website without integrating these "now critical" web marketing channels will simply result in "zero" return on investment for your business. That's why we're here!
Website Design and the Mobile Device Revolution
Did you know that by 2015 initial web searches and online purchases are forecast to primarily come from tablets and smartphones? Did you also know that 10-30% of ALL CURRENT website traffic comes from smartphones and tablets (and this trend is forecast to increase)? In addition, you need to analyze and characterize the traffic that is coming from desktops, laptops, tablets and smartphones? It's true - like it or not.
This means that most businesses cannot cling to an "old-style" fixed-width website - one that requires users to pinch and widen their mobile screens in order to see the text and images on your site using their smaller screens. Mobile users HATE this - and they'll simply leave your site. Today you need a website that "adjusts to the user's device." For this, you can choose two routes; a mobile app approach, or a responsive web design & development approach (called RWD).
Responsive web design is an excellent solution for most because it enables you to design one website on one domain. It's also the recommended approach by Google and Bing! Responsive designs enable your entire site to morph perfectly to whatever device screen size and orientation in use! Best of all, you only need one domain for users to view your site optimally across multiple devices. In contrast, using apps for mobile devices requires you to make separately updates to each app - AND your main website! That can be a nightmare.
NetSpeak Solutions on
If you design ANY website and just launch it (like a message in a bottle) don't expect potential customers to "find your site." To be found on the major search engines you MUST utilize some mix of SEO (search engine optimization), social media, blogging and possibly even PPC (pay per click) ads - so that search engines know you exist. Once this happens, traffic can flow to your site naturally. Achieving this is time-consuming, but it builds site referrals, brand awareness, and ultimately generates sales!
In order to optimize site traffic, our marketing tactics are based upon a "hub-and-spoke" approach (called inbound marketing) - with your website being the central hub. The use of social media, SEO, blogs and video. The strategy here is to build traffic towards your site - and then have a great site that offers excellent navigation and valuable information to your potential clients. The balance of how much you use each is based on the type of business you have. More importantly, in order to understand what mix is best for your website, you need to be able to analyze how all visitors arrive and surf through your site. This is what web analytics is all about!
Let's Discuss Your Needs!
Call us at 603-679-1698 or send us a note for your own free needs assessment! We look forward to helping you! In the meantime, you can learn more about us by checking out our experience and recommendations on LinkedIn!