Web Designers and "Internet Marketing" Services;
What You Don't Know..
NetSpeak
Solution's web designer, ecommerce development and Internet marketing services
are MUCH different than those offered by almost
every other web designer.
Why? Well, this is simply because as web
designers, we are truly a "rare-breed" - because we integrate TRUE search
engine marketing with website design and ecommerce development. And ONLY by integrating
"best-practice" SEO (search engine optimization) techniques with web
design and development, can a website rank highly on major search
engine free "search results" pages (called SERP's). Thus, MySpace
accounts, Blogs, and other gimmicks will not bring you web marketing
nirvana by themselves. You must first develop a solid web site presence
- and use these other avenues to enhance your presence!
Sadly, most of the clients we speak to "believe" that website designers always include Internet
search engine marketing as part of their overall services. Unfortunately, this couldn't be FARTHER FROM THE TRUTH (see page
2 for more on the many myths regarding search engine
marketing and web design).
So, when you speak with a web design or development company and they
"say" that they actually "do" provide Internet marketing services with
their design and development services - be cautious! Why? Well,
most will likely "offer you" an Internet marketing service package -
that is provided by another company (first warning flag). In this
typical scenario, you will be asked to sign a separate contract, and
then "shell-out" a minimum of several hundred dollars (or much more)
per year for these "so called" Internet marketing services. So what's
the problem with this you may say? Simple. First off, in such
"arrangements", you are typically told that they will "manually submit"
you site every month to MANY search engines to assure your site is
found and ranked. Second, they'll also tell you that they'll eventually
get you listed in the #1 position on "a huge number" of search engines.
Well guess what? No one can guarantee how high a search engine will
rank you (in their free results) because positioning cannot be paid
for. Read their contracts carefully!
So What Are TRUE Internet Marketing Services?
First,
you need to realize that there are only 3 major search engines on this
planet that matter today (MSN, Google, and Yahoo). All three together account for
98-99% of ALL Internet searches! In addition, THEY actually use technologies that enable them to "actually" find ANY new or existing website - using their OWN unique search programs (called "bots" or "spiders"). So,
contrary to what most believe, website submission is completely unnecessary. More importantly though, the high
listings promised by fly-by-night Internet marketing
companies actually refer to the remaining 1% of the
useless search engines out there! Thus, the only real services such companies
provide is to take hundreds (or even thousands) of dollars from
you, to simply to place "paid ads" on the big three search engines - and, of course, the
useless search engines.
But
what's even worse is that these kinds of "so called" search engine
marketing firms also typically utilize marketing tactics that
have been banned by the major search engine companies (and you won't even know it). The
danger with using "black hat marketing" practices such as these is that YOU and YOUR
website will eventually become "black-listed" from the major search
engines results! And NO ONE can afford to have this happen!
Quite frankly, the way to optimize your web site to rank atop the major
search engine SERPS (search engine results pages) requires careful attention to site coding, structural layout, graphic use, and how text is used through various locations within the site. Marketing studies clearly
show that potential clients believe that businesses that show up in the
top 10 results ARE top 10 companies!
So please ask yourself this, "Do I want to end up with a nice
website that is "unranked" and
unfindable on Google, Yahoo, and MSN, or, should I DO THE RIGHT THING and optimize from the ground up?" To not optimize free search engine results, is like advertising your website on a billboard along a road
in the middle of nowhere!
Fortunately, NetSpeak Solutions' web designers DO integrate TRUE SEO into standard AND Ecommerce websites. And during the entire website design and development
process, we'll be a partner who'll provide you with REAL training and service.
We
feel so strongly about our approach that we advise potential clients
that if they don't wish to incorporate and learn about the today's
Internet marketing revolution - at least a little - then there's no
reason for us to work together. What would be the point? In the end, no
one will ever find your website, and you'll be upset with us. And
that's simply not the way we want to do business.
So Why Choose NetSpeak
Solutions As Your
Web Design and Search Engine Optimization Partner?
- First off, we'll help you layout the
structure of your web site for the benefit of both
the user AND all the major search engines.
- Second, we'll help you determine
optimum keyword phrases.
- Third, we will help you generate "search
engine friendly" text. Fourth, we will demonstrate
the many ways YOU can positively influence your own
site's ranking after its launch and/or redesign.
- Finally, we offer cost-effective and search engine optimization
marketing and website maintenance services for you, after your site is up and running.
So, there you have it!
Web Designers & Search Engine Marketing, The
Whole Truth -->> |
