Looking for a New Hampshire Website Design & Marketing Company?
Well, you've come to the right place! Since 2002, clients have hired us because they want a website that INTEGRATES the best of website design AND Internet marketing. Why? Well, they realize that web design and marketing go together and that one supports the other. In fact, in today's mobile world, you need a mix of optimum design, social media integration, video marketing, search engine optimization (SEO), and content development in order to establish and maintain your brand, optimize user engagement, and generate sales conversions. A site that doesn't do all of these things is one that's simply working against you.
You see, dedicated web designers (which most companies really are) simply do not possess the expertise needed to make your website both user-friendly and marketable in a mobile world. Think about it, a website is a critical business investment, so why would anyone pay a dedicated web designer to get nothing but a snazzy "online brochure"? And what about mobile devices and how they impact web design and marketing? Read on for more on this...
Website Design and the Mobile Device Revolution
Did you know that by 2015 web searches and online purchases are forecast to come mainly from tablets and smartphones? Did you also know that 10-30% of ALL CURRENT website traffic comes from smartphones and tablets - and it forecast to continue to increase? This means that you can no longer afford to have a "old-style" fixed-width website - one that requires users to pinch and widen their mobile screens in order to just see your site on their mobile device. Users HATE this. Today you need a website presence that is viewable on ALL types devices (a site that adapts its appearance to both mobile and laptop/desktop devices). For this, you can choose two routes; either mobile apps and a website OR a "responsive web design" (called RWD).
For small-to-medium sized businesses, responsive web design requires one domain and one web design to cover every type of device (plus it's the recommended approach by Google and Bing). This design approach enables your site layout to optimally adapt its look to the type of device a searcher is using. It also adapts to screen orientation on mobile devices. Best of all, one domain means that you only need to maintain/update content on ONE set of documents for multiple devices. This is not true if you use apps for mobile devices and a website for laptops and desktops. In this case, all apps must be updated separately from the main website.
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With ANY website design, you simply can't "design it and launch it" and expect users to magically "find you". You still must implement SEO (search engine optimization), social media. maybe a blog and possibly even PPC (pay per click) ads to ensure that traffic flows to your site. Doing so builds site referrals, brand awareness, and ultimately generates sales conversions!
In order to optimize site traffic, our marketing tactics use a "hub-and-spoke" approach for inbound traffic flow (with your website being the central hub). The use of social media, SEO, video and infographics can also help in this process (based on the type of business you have). However, in order to understand what works best you need to MEASURE what is happening. This is what site analytics is all about!
Let's Discuss Your Needs!
Call us at 603-679-1698 or send us a note for your own free needs assessment! We look forward to helping you! In the meantime, you can learn more about us by checking out our experience and recommendations on LinkedIn! |
