What Web Design Firms Don't Tell You: More of the Facts...

As we mentioned on page 1, the vast majority of website design firms have no concept of how to develop a web site that ranks highly on the "free" search engine results pages of the major search engines (i.e., called "organic" or SERP pages). Typical web design firms employ competent graphic designers and programmers (who can put together a "functional" site). However, they have no one who understands anything useful about general marketing - or especially search engine optimization marketing (called SEO and SEM). The result is that your new or existing website may "look wonderful" (with a great deal of expense), but your client base will never find it during their searches for product and services. This approach to web site development is a complete waste of your time and money.

Beware though, nearly every web site design firm WILL TELL YOU that they "use" a web site submission service for optimum search engine ranking. They will tell you that such services "do all of the work for you" (for around $40.00 per month). Well, guess what, they can't, and they won't! In fact, submission services are total rip offs. This is simply because the top 3 search engines (Google, Yahoo, and MSN) actually "find and submit" your web site to their own databases automatically - AT NO COST! They is accomplished by their automated "crawling programs". So, knowing this, why would YOU want to pay for what you DON'T need? Furthermore, why do supposedly "good" web site design firms recommend "solutions" like this?" The answer is simply; because they don't understand search engine optimization marketing. They only know how to design and launch web sites. Well, you get what you pay for..

If a web designer doesn't CAREFULLY consider your linking structure, site layout factors, text (position and content), and and also internal coding, then your site will likely never rank in the top 20 results on any major search engine; even after the search engines had found and listed you! Why? Well, there are about 100 factors used by each major search engine to rank your web site (by comparative relevance). So, you need the services of a web site design firm fully knowledgeable on search engine ranking factors - like NetSpeak Solutions.

NetSpeak Solutions utilizes the latest in search engine optimization marketing techniques, and leading-edge web site designer principles. We consider site structure, layout, graphic content, HTML coding, linking, and many other aspects that search engines consider when including new and existing sites to their results pages. Furthermore, we do not use link farms, landing pages (that try and trick search engines). These approaches will only end up getting your site "black listed" from search engine databases - a VERY bad thing.