NH Website Design Service Solutions
NetSpeak Solutions is an experienced and innovative 10-year old NH 'website design' services agency specializing in Web 3.0 design services and inbound marketing integration. For every custom website design we develop, we appropriately utilize color theory and graphic design elements to make your site both "engaging" and "easy to use". We also make sure that page content is relevant and concise. Finally, we even have the ability to analyze the way our brains actually "search for" and "look at" things on a website and on search engines - using heat mapping technology.
"Web 3.0" refers to guidelines used by a few website design companies. And although the guidelines aren't as "rigid" as are HTML, XHTML, and XML specifications (developed by www.w3c.org) - which we also follow, Web 3.0 considers "the big picture" in marketing and design. This refers primarily to inbound (in-bound) marketing versus out-bound marketing. With inbound marketing, the website is viewed as a "hub" which has interplay between social media sites and blogs. In essence it caters to how a visitor seeks information and what he or she is "looking for" instead of pushing messages "at them". Thus, social media sites and blogs are part of an entire "user experience". Still, it shouldn't be followed without a capable agency and without a careful understanding of your business.
Why Custom Website Design Services Are Best
Today, enhancing your ability to inbound market on the Internet is key. To that end, a website design is the foundation of everything to create and maintain a strong inbound-based brand and market presence. Thus, if you don't have a website design for your business, then you'd better think about why you don't quite carefully. Because whether we like it or not, we now live in a "website based" world - which impacts all businesses and individuals directly. In fact, a recent SEM (search engine marketing) report indicated that
small to medium sized businesses with optimally ranking website designs, and incorporating social media and more, grew nearly 50% faster than businesses
that did not!
This means, that if you don't have a website design and inbound marketing strategy for your business, then you NEED ONE ASAP. BUT, IT MUST BE DEVELOPED TO SPECIFICALLY WORK FOR YOUR BUSINESS NEEDS. Also, if you have an existing website design that isn't visible on Google, and Bing/Yahoo, then you're losing sales and profits everyday! Remember, the Internet is a "24/7/365" worldwide proposition! It's always "open for business leads and SALES!"
This doesn't mean that by simply "slapping up" a website is enough. It's NOT! It MUST be designed for visual appeal, ease of use, information access, as well as for optimized search engine rank and branding (and this means the inclusion of social media, blogs, and even some tactical PPC).
Deciding on a Website Design Service Solutions Company for YOU
First, your needs should be evaluated at no charge. Any legitimate agency should do this for free. You can't be a successful vendor without learning about the company you'll be helping. And we do this. Also, if you have an existing website, we'll evaluate it as well - to see if we can build on what exists, or whether it would be best to start from scratch.
As we go through this "evaluation phase", we typically find that companies have already spent a significant amount of money on a web design - which may be overly slick and distracting, or it is based on Flash® or other technologies - which can severely complicate ranking optimization on the major search engines.
Overly-slick website designs tend to distract users from focusing on your central message (your "call to action"). As for Flash-intensive websites, they do not enable page content to be viewed properly for search engine rankings because words are embedded within an image-like structure that search engines cannot read! This is why such websites show up rarely on the free search engine results pages (called SERP's).
We also find that people or companies have spent thousands of dollars on site submission gimmicks to try and help improve their rankings. Unfortunately, they've simply become victims of unethical web marketing practices - since websites have programs that scour the web everyday just to find, and then rank, every website on every server connected to the Internet - and for FREE.
Another rip-off that results in no rankings on otherwise decent websites occurs early on in the design cycle. For example, if you are buying a domain name from certain companies that also offer web and email hosting, you can be aggressively "pushed" away from leaving their shopping cart and directing towards adding their hosting services. As they do this, they highlight their "automatic website design creator" software that's available "if" you purchase a hosting account with them.
Sounds like a great deal - right? Wrong. The problem here is that their software program generates templated website pages that have limited design and color palette choices, and, are also essentially impossible to have success at ranking on the search engines! This is because the pages are actually "assembled" as the site is accessed through a persons' web browser. This means that NO defined web pages (and associated content) exist on the server (it's all tied-up behind a firewall in a database). Thus, no search engine programs can review or rank any page content from the server! In this situation, you're only alternative is to pay "big bucks" for "pay-per-click" ads on Google, and Yahoo/Bing for as long as you own the site. This is why a custom developed website design is best.
There's one last thing to think about... In traditional marketing you will pay anywhere from $2k-25k for ONE ad in a trade magazine, while you'll pay the same, OR LESS, for a custom website design and a legitimate Internet presence! So why throw money away when you have the Internet? You now have a marketing channel that's worldwide, and is "on" 24/7/365. There's simply no way to compare its potential versus traditional marketing approaches! Space ads just end up in bathrooms, office waiting areas, and then the trash. Thus, developing a website that integrates inbound Internet marketing is where you need to be spending most of your money!
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