Web Design and Marketing Implementation Case Study: Hampshire Controls
Hampshire Controls Corporation of Dover, New Hampshire (a B2B company) realized they needed a much better online presence, and an experienced web design and marketing company to help them. After looking around the New Hampshire region, they chose NetSpeak Solutions.
We initially reviewed their existing website design and Internet marketing status (for free), and then provided them our assessment. From this, we began a new website design and developed a plan for increased brand awareness, better visitor traffic targeting (for more sales conversions, and better ROI). As we began the web design & development process, we simultaneously began researching their competitors to identify specific keyword phrases to start with for a search engine optimization (SEO) plan, as well as web analytics goals. It was also decided that a company blog and product videos would be added at a later date.
Within a month of launching their new website design, we had achieved top-10 rankings for 10 keyword phrases (out of 25) on Google. This resulted in more traffic, better traffic, higher page views per visit, longer visit times, and more sales conversions for all of their products. The new website design and marketing solutions were off to a great start - as sales shot up by over 25% in just the last half of the fist year!
It has been 4 years now and Hampshire Controls uses our website content and marketing maintenance services - renewed on a yearly basis. Meanwhile, our search engine optimization and analytics efforts continue to evolve. As of August 30, we now manage the optimization of 121, 2-5 word keyword phrases. 44 keyword phrases rank #1 and 45 are rank #2 on Google. Also, the quality and amount of website traffic continues to grow, "cost of sales" continues to decrease, and sales conversion rates continue to increase! This is typical of what we can achieve for small and medium sized businesses and organizations like yours!
Affordable NH Web Design and Marketing Solutions & Services
As you can see, we pride ourselves in working closely with you to help you achieve your immediate and longer-term goals. we are from B2B and B2C manufacturing and online business backgrounds which is why we know how to serve you and train you. Give us a call at 603-679-1698 for a FREE consultation. We'd love to help you.
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