Web
Site Content Maintenance vs. Automated Content Management
Traditionally, web
site maintenance has been conducted by a web designer or
company webmaster - who has access to a server computer
where your coded site files exist. However, in some cases,
this approach can get expensive - or isn't even an option.
However, by using an approach called "content management",
we can design a website so you can update text and images all
by yourself - without special programs or skills.
Automated content management is great if you have one or
more pages that require text and/or image updates on a
regular basis. It will save you time and money.
Automated content management works by enabling
you to type in a web address (using your browser). Then,
a special interface appears (that looks like a word processing
program within a browser window). From here, you would enter
a username and password, to gain full access to the interface,
and add/remove text and/or images. NetSpeak
Solutions automated content management solutions
include the programming of such interfaces for one or more
pages of your website. Best of all, when you make changes,
you won't have to worry about affecting any of your website's
code!
Search Engine Optimization Marketing
Maintenance
This aspect of website maintenance refers
to the periodic tracking of search engine rankings - and
the adjustment of specific factors involved with free search
engine rank. Because it is such a highly specialized
and dynamic field, most dedicated web design firms ARE NOT
ABLE to provide legitimate search engine optimization marketing,
or search engine marketing maintenance packages. However,
we do! This is because we believe that marketing maintenance
is THE KEY to maintaining your web presence on search engines;
thereby enabling people to find your site. Submission
of your website URL to the 3 major search engines (or any "crawling"
search engine) is no longer necessary.
When maintaining a site for free search engine
rank, we query all major search engines to generate a monthly
rank report. By comparing previous results, we decide
on ways to adjust your site in order to maintain and/or improve
rankings. We can also manage paid inclusion approaches, if
they are deemed necessary. Learn more about our basic search
engine optimization (SEO) marketing services by following
this link.
To see NetSpeak
Solutions full range of web design and
marketing services click here. |
