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Website Design and Marketing Maintenance Services

Website design and marketing maintenance is typically conducted by a web designer, a designated company staff member or an individual. They would have to access to a server computer to update or add web pages since this is where all your coded files exist. Today, due to programs called WYSIWYG (what you see is what you get) editors, you can do some web page updating on your own. The best programs allow you to hit certain keys to simulate actual appearance of the page in several browsers (without the new page actually being live).

As these programs have grown in ease-of-use and functionality, an approach called CMS (for "content management systems") has also been growing. With this approach, you can pick a website design template and update its text and images also without having exceptional expertise or even special programs. Unfortunately, most CMS approaches don't allow for full design liberties, nor full search engine optimization potential because they lock off certain important parts of website code from access. This is actually how social networking media sites work - based on a set or "pre-ordained" templates, that you can add or subtract pieces (or "apps") from. It also explains why every site page looks pretty much the same. Boring...

Website content management programs work by enabling you to type a specific account address using a browser to access an administration page. From here, you would navigate the admin page to add/remove text and/or images as needed. NetSpeak Solutions can provide automated content management too - by including programming for interfaces that allow you to modify desired website pages. But some optimization limitations may still pose ranking limitations.

Website Marketing - Websites NEED Regular Marketing Maintenance to Maintain and/or Improve SEO Rankings, Traffic, Sales Conversions and ROI

This service refers to website marketing maintenance as it relates to the tracking and optimization of search engine rankings, analytics and the adjustment of specific factors to maintain news, blogs, branding efforts, and/or just to enhance natural search engine rank results. This service includes regular website content updates (with included keyword phrases in mind), adding legitimate back-links, content, and other factors that are tracked and worked on monthly (but at least on a quarterly basis). Because it is such a highly specialized and dynamic field, most dedicated web design firms ARE NOT ABLE to provide legitimate search engine optimization marketing, or other inbound marketing maintenance services. But we do! Here are our 4 levels of service for our Internet marketing maintenance services:

1. Level 1 - "Basic" (one quarter of work conducted each month - including a search engine rank report, back-link report and adjustments to code and content as needed).

2. Level 2 - "Standard" (as above, but services are for a period of 6 months - and appropriate social networking sites are added based on need).

3. Level 3 - "Ongoing Optimization" (yearly service by month, that is aimed at keeping new and existing websites at the top of the search engine and Internet marketing jungle).

We believe that marketing optimization and maintenance is the "key" to optimizing your traffic, branding, web presence and conversion rates; by enabling people to find you through your website, social networking sites, blogs, podcasts, on-site videos and more! When maintaining a site for search engine rank, we query all major search engines monthly to generate a rank report (by keyword phrase).  By comparing previous results (along with many other factors), we decide on ways to adjust your site and/or social networking presence to improve/maintain rankings, traffic and conversions. We can also manage "paid inclusion ads" if they are currently being used for one reason or another.  Learn more about our basic search engine marketing (SEM) and search engine optimization (SEO) services by following this link.