Web Site Search Engine Optimization (SEO)
and Search Engine Marketing (SEM). The Facts

More than 55 percent of all Internet-based purchases begin by having the client search and find your business (on one of the 3 major search engines (Yahoo, Google, and MSN). In addition, 93% of potential clients DO NOT look past the first two pages of the free search engine results (e.g., the top 20 search results). and of this group, 35% see the top ranking companies as the "leaders in their field". This means that if your web site is not visible on the major search engines, then;

1). You will not be perceived as a leader in your field, and,
2). You will not be able to take advantage of the vast business potential of the Internet.

Getting the Cheapest Web Site, Means You've Likely Received
EVEN LESS Than What You Thought You Saved!

What does this really mean? Well, here's an example; if you are new to Internet marketing, it is quite tempting to launch a VERY BASIC web site by using a cheap hosting company and their web site template software programs. Unfortunately, doing so virtually guarantees that your website will never rank on the free search results of Google. In addition, you'll also be launching a website that looks EXACTLY LIKE tens of thousands of others. That's what happens when you use website templating programs and cheap hosting companies.

This is simply because each page you generate is limited in appearance and marketability by the templating program itself - because you're working with pre-designed page layouts. And because such programs generate your page in a way that search engines can't analyze them optimally (and they can't be optimized), your web site can't be analyzed for ranking properly. Your website will thus be invisible to searchers looking for your products and/or services. What a great deal! Why even to bother putting up a website if you intend to follow this path?

Web Site Design for Optimum Search Engine Visibility and Business Potential

In today's web world, to achieve and maintain search engine visibility (and maximum business potential) your website MUST be put together (and maintained) based on the use of all the proper search engine marketing and ranking strategies. The design, structure and content of a website design must be carefully implemented, and, must consider the fact that major search engines are evaluating and ranking websites differently from month to month (yes, they do change their ranking algorithms).

There approximately 100 variables used by the major search engines to rank a web site. And the "weighting" of these variables for ranking alters slightly each month?. Therefore, you can only maximize and maintain your website's free search engine ranking(s) by working with a firm that understands and integrates both search engine optimization marketing (SEO and SEM) WITH web site design.

This is where NetSpeak Solution's comes in. We DO integrate both aspects. And if you don't believe any of this, then click here to see how "Google" (the world's largest search engine), views SEO and SEM.