Web
Site Search Engine Optimization (SEO)
and Search Engine Marketing (SEM). The Facts
More than 55 percent of all Internet-based
purchases begin by having the client search and find your
business (on one of the 3 major search engines (Yahoo, Google,
and MSN). In
addition, 93% of potential clients DO NOT look past
the first two pages of the free search engine results
(e.g., the top 20 search results). And of this group, 35%
see the top ranking companies as the "leaders
in their field". This means that if your web site is
not visible on the major search engines, then;
1). You will not be perceived as
a leader in your field, and,
2). You will not be able to take advantage
of the vast business potential of the Internet.
Getting the Cheapest Web Site, Means
You've Likely Received
EVEN LESS Than What You Thought You Saved!
What does thus mean? Well, if you are an
marketing Internet novice, it is quite tempting to launch
a BASIC web site by using both a cheap hosting company along
with their web site software programs. Unfortunately, doing
so guarantees you're site won't be ranked on free search
results, and, you will also be launching a web site that
looks EXACTLY LIKE tens of thousands of others. That's what
happens when you use website templating programs like this.
Why? Well, this is because each page you
generate is limited in appearance by the program - because
you are working around a pre-designed page layout. And because
such programs generate your page in a way that search engines
can't analyze them, your web site cannot be analyzed for
ranking! Your website will thus be invisible to searchers;
looking for your products and/or services. What a great deal!
We would advise you not even to bother putting up a website
if you want to follow this path.
Web Site Design for Optimum Search
Engine Visibility and Business Potential
In today's web world, to achieve and maintain
search engine visibility (and maximum business potential)
your website MUST be put together (and maintained)
based on the use of all the proper search engine marketing
and ranking strategies. The design, structure and content
of a website design must be carefully implemented, and, must
consider the fact that major search engines are evaluating
and ranking websites differently from month to month (yes,
they do change their ranking algorithms).
There approximately 100 variables used
by the major search engines to rank a web site. And the "weighting" of
these variables for ranking alters slightly each month?. Therefore,
you can only maximize and maintain your website's free search
engine ranking(s) by working with a firm that understands
and integrates both search engine optimization marketing
(SEO and SEM) WITH web site design.
This is where NetSpeak
Solution's comes in. We DO integrate
both aspects. And if you don't believe
any of this, then
click here to see how "Google" (the world's
largest search engine), views SEO and SEM.
|
