Web Site Search Engine Marketing Optimization (SEO)
and Search Engine Marketing (SEM). The Facts

Although it's hard to believe, most website design companies know essentially "nothing" about "designing for search engine rank" (also called search engine optimization marketing). They may design excellent websites, but if asked about search engine optimization, they will typically tell you that the most important thing to do for high rankings is to sign up with a website submission service. Such services cost around $30.00 per month and are a total rip-off - because search engines nowadays can find any website on the Internet by themselves! Some design firms may also tell you that they will add some "keywords" to your website design code. Unfortunately, this is no longer as an important factor in gaining high natural search engine rankings as many others. In fact, there are approximately 100 factors that are used in evaluating a website design for relevance (note: a high relevance means a high rank). With all this in mind, it's critical to know whether or not a website design firm is capable of handling the search engine marketing aspects of your website project.

Black Hat Marketing is Like Going the Wrong Way on a One Way Street

We do not utilize, nor condone the use of 'black hat" web marketing techniques. Why? Well, these techniques are simply a sure way to get your website design "black-listed" from the major search engines. Furthermore, we DO NOT use (nor recommend) so called "website submission services". This is because they are a total rip off. Why? Well, it's simply because today's search engines will find your new or re-designed websites all by themselves (for free)! So there's no reason to pay a steep monthly fee for something that you absolutely don't need? Moreover, just being added to a search engine's database doesn't mean you'll achieve rankings! This takes work!

If your existing web-site isn't performing to your expectations, then let us provide you with a "free" needs analysis which includes a search engine rank report. With this, you can SEE how you rank on major search engines. From this information, we can discuss specific marketing and design approaches that could be used to improve your website's visibility (which will improve your return on investment.